BUDWEISER^®

HARLEY-DAVIDSON^®

SWEEPSTAKES

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OFFICIAL RULES:

BUDWEISER® HARLEY-DAVIDSON® SWEEPSTAKES OFFICIAL RULES NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER FOR A CHANCE TO WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. THE SWEEPSTAKES IS OPEN ONLY TO PERSONS WHO ARE, AT THE TIME OF ENTRY, LEGAL RESIDENTS OF WISCONSIN WHO ARE AT LEAST TWENTY-ONE (21) YEARS OF AGE OR OLDER. SWEEPSTAKES WILL BE GOVERNED BY UNITED STATES LAW. VOID WHERE PROHIBITED. 1. ELIGIBILITY: The 'Budweiser Harley-Davidson Giveaway Sweepstakes' ('Sweepstakes') is open to legal residents of Wisconsin who are twenty-one (21) years of age or older at the time of entry. Employees, contractors, directors, officers and agents of Anheuser-Busch, LLC and Harley-Davidson Motor Company, Inc., and each of the foregoing entities’ respective affiliates, subsidiaries, advertising and promotion agencies, wholesale distributors, retail licensees, all other service or governmental agencies and their employees involved with the Sweepstakes, and members of their immediate families (spouse, parent, child or sibling; whether biological, adopted, step or in-law) or households (whether related or not) are not eligible to enter or win. The Sweepstakes is subject to all applicable federal, state, and local laws and regulations and is void where prohibited. Participation constitutes entrant’s full and unconditional agreement to these Official Rules ('Official Rules') and Sponsor’s and Administrator’s decisions which are final and binding in all matters related to this Sweepstakes. Winning a prize is contingent upon fulfilling all requirements as set forth herein. 2. SWEEPSTAKES PERIOD: Sweepstakes begins at 12:00:00 a.m. Central Daylight Time ('CDT') on May 15, 2023 and ends at 11:59:59 p.m. CDT on July 15, 2023 ('Sweepstakes Period'). Administrator’s computer is the official time keeping device for this Sweepstakes. 3. HOW TO ENTER: (a) Loyalty Rewards Card: During the Sweepstakes Period, purchase one (1) Budweiser 12-pack or larger with your loyalty rewards ('Loyalty Rewards') card at a participating retail location ('Entry' and 'Qualified Purchase'). (b) Mail-In: To enter without making a Qualified Purchase, hand-print you name, date of birth, phone number, zip code and email address associated with your Loyalty Rewards account on a piece of paper and mail to: Budweiser Harley Davidson Sweepstakes, c/o bloc Marketing, 139 W Short St Ste 300, Lexington KY 40507 (also an 'Entry' and 'Mail-In Entry'). Mail-In Entries must be postmarked by July 11, 2023 and received by July 15, 2023. (c) Loyalty Rewards Points: If you are a new or existing Loyalty Rewards member, sign into you Loyalty Rewards account and look for the Sweepstakes mention. Follow the online instructions to submit an entry (also an 'Entry' and 'Rewards Points Entry'). You will be required to redeem one (1) Loyalty Rewards point in order to enter the Sweepstakes. (d) Internet: Visit BudweiserHarley.com ('Website') and follow the online instructions to complete and submit an online entry (also an 'Entry' and 'Internet Entry'). (e): QR Code: Use your smart phone or other web-enabled device with data plan to scan the Sweepstakes quick response ('QR') code featured on signs or promotional materials at a participating retail location with the QR read application already installed on your phone. You will be directed to a mobile Web page at www.Budweiser Harley.com (also a 'Website'). Follow the on-line instructions to submit an entry (also an 'Entry' and 'QR Code Entry'). For all Internet Entries: Automated Entries are prohibited, and any use of automated devices will cause disqualification. Entrants may not enter with multiple email addresses nor use any other device or artifice to enter multiple times or as multiple entrants. Any entrant who attempts to enter with multiple email addresses under multiple identities or uses any device or artifice to register multiple times will be disqualified and forfeits all prizes won, in Sponsor’s sole discretion. Multiple entrants are not permitted to share the same email address. Should multiple users of the same email account enter the Sweepstakes and a dispute thereafter arise regarding the identity of the entrant, the authorized account holder of said email account at the time of entry will be considered an entrant and must comply with these Official Rules. The authorized account subscriber is the natural person who is assigned the email address by the ISP or other organization responsible for assigning email addresses. Potential winner may be required to show proof of being the authorized account subscriber. If entering with a mobile phone or other web-enabled device and using your wireless carrier’s network, standard data charges from your wireless carrier may apply. Check with your wireless service provider for details on these and any other applicable charges. Entrants are solely responsible for any such wireless charges. For all QR Code Entries: Proof of scanning QR codes does not constitute proof of completion or submission of an Entry. To scan a QR code, participants must have a smart phone or other web-enabled device with a camera feature and/or QR scanner application and may incur message or data charges from their wireless service provider for each message sent and received. If you do not have a QR reader already installed on your phone, type ‘QR reader’ in your mobile device’s application store search field to find available QR readers for your smart phone or other web-enabled device. You will receive a response which will contain a link to download a QR reader for your specific device. If entering with a mobile phone or other web-enabled device and using your wireless carrier’s network, standard data charges from your wireless carrier may apply. Check with your wireless service provider for details on these and any other applicable charges. Entrants are solely responsible for any such wireless charges. For all Entries: All Entries must be received and recorded during the Sweepstakes Period. Only the methods of entry described herein are valid. No other forms of entry are valid. To be valid, each Entry must comply with all of these Official Rules. There is no limit to the number of Entries an entrant can submit during the Sweepstakes Period. 4. SWEEPSTAKES DRAWING: One (1) potential winner will be selected in a random drawing to be held on or about July 17, 2023 from among all eligible Entries received by Sponsor, whose decisions are final in all matters relating to this Sweepstakes. Odds of winning depend on the number of eligible Entries received during the Sweepstakes Period. 5. WINNER NOTIFICATION: The prize will be awarded. Potential winner will be notified by email or phone call and will be required to respond to the notification within forty-eight (48) hours indicating whether they can accept the prize. If a potential winner does not respond to the notification within the forty-eight (48) hour time period, prize will be forfeited, and an alternate potential winner will be randomly selected. Any alternate potential winner selected will also be required to respond to the notification within the time frame stated above. Potential winner will be required to complete, sign, and return an affidavit of eligibility and liability and, unless prohibited by law, publicity release to Sponsor or Administrator within seventy-two (72) hours of prize acceptance. Subject to verification of eligibility and compliance with the terms of these Official Rules, including verification that the winner is twenty-one (21) years of age or older, the potential winner will be declared an official winner of the Sweepstakes. If Sponsor cannot verify that the potential winner is twenty-one (21) years of age or older prior to winner notification, then the potential winner will be disqualified and an alternate potential winner will be randomly selected. In the event of noncompliance within any stated time period, the prize will be forfeited and an alternate potential winner will be randomly selected. Any alternate potential winner selected will also be required to adhere to the time periods described herein. Any prize notification or prize returned to the Sponsor or its agencies as undeliverable will result in disqualification and the awarding of that prize to an alternate potential winner. Released Parties (as defined below) are not responsible for suspended or discontinued Internet, wireless, or land-line phone service or a change in an entrant’s email, phone number or mailing address which may result in a potential winner not receiving initial prize notification or his/her prize information. 6. PRIZE DETAILS: Prize: (1 total): Winner will receive one (1) 2023 Harley Davidson Street Bob 114 Motorcycle. Registration, title, licensing fees, taxes (including, but not limited to, sales taxes and income taxes), insurance and costs associated with the motorcycle, including any travel and transportation costs associated with collecting the motorcycle, if applicable, are solely the responsibility of the winner. Winner must accept delivery of the motorcycle at a specified time and location and is required to present a valid driver’s license and proof of insurability prior to accepting the motorcycle. If the winner fails to comply with the delivery conditions, prize will be forfeited, and an alternate winner will be randomly selected. Winner does not have a choice of color or options, and the actual motorcycle may differ from those shown in advertisements. The motorcycle may have mileage accrued; the actual mileage on the motorcycle at the time of delivery cannot be determined prior to the awarding of the motorcycle. Warranties on the motorcycle, if any, will be transferred to the winner, if possible. Motorcycle is awarded in 'as is' condition. Any upgrades or options not on motorcycle as delivered are solely the responsibility and is at the sole expense of the winners. All expenses not expressly specified herein are solely the winner’s responsibility. If winner cannot accept prize as specified, prize will be forfeited and may be awarded to an alternate winner. Approximate Retail Value is $15,225.00. Any difference between stated value and actual value will not be awarded. Prize is non-transferable and no cash equivalent or substitution of prize is offered, except at the sole discretion of Sponsor. If a prize, or any portion thereof, cannot be awarded for any reason, Sponsor reserves the right to substitute prize with another prize of equal or greater value. Prize winner will be solely responsible for all federal, state and/or local taxes, and for any other fees or costs associated with the prizes they receive, regardless of whether it, in whole or in part, is used. If Sponsor so elects, potential winner may be required to submit to a confidential background check. Such background check may include (but is not limited to) investigation of criminal, sexual offenses, or other arrest or conviction record, and any other factor deemed relevant by the Sponsor to help ensure that potential winner will not bring the Sponsor into public disrepute, contempt, scandal or ridicule or reflect unfavorably on the Sponsor. If requested, potential winner agrees to sign waiver forms authorizing the release of personal and background information. In the event of noncompliance, to be determined at the sole discretion of Sponsor, prize will be forfeited and will be randomly awarded to an alternate winner. 7. PUBLICITY: Acceptance of prize offered constitutes permission for Sponsor to use winner’s name, voice, biographical information and/or likeness for purposes of advertising and promotion without further compensation in all media now known or hereafter discovered worldwide and on the Internet without notice or review or approval as permitted by law. 8. RELEASE: By accepting a prize, winner agrees to release and hold Anheuser-Busch, LLC and Administrator harmless from all losses, damages, rights, claims and actions of any kind resulting from acceptance, possession or use of any prize, including without limitation, personal injuries, death and property damage. 9. GENERAL CONDITIONS: Anheuser-Busch, LLC, Harley-Davidson Motor Company, Inc., Administrator and each of their respective affiliates, subsidiaries, and agencies (collective the 'Released Parties') are not responsible for lost, late, misdirected, unintelligible, returned or undelivered Entries, telephone calls, text messages, email, or for lost, interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), Website, or other connections availability, accessibility or traffic congestion, miscommunications, failed computer, network, telephone, satellite or cable hardware or software or lines, or technical failure, or jumbled, scrambled, delayed or misdirected transmissions, computer hardware or software malfunctions, failures or difficulties, or other errors of any kind whether human, mechanical, electronic or network. Persons who tamper with or abuse any aspect of this Sweepstakes or Website, or act in violation of the Official Rules, or act in any manner to threaten or abuse or harass any person, or violate Website’s terms of service, as solely determined by the Sponsor or Administrator, will be disqualified. Released Parties are not responsible for any incorrect or inaccurate information whether caused by Website users, tampering, hacking, or by any of the programming or equipment associated with or used in this Sweepstakes, and assumes no responsibility for any errors, omission, deletion, interruption or delay in operation or transmission or communication line failure, theft or destruction or unauthorized website access. Any use of robotic, macro, automatic, programmed or like entry methods will void all such Entries, and may subject that entrant to disqualification. Released Parties are not responsible for injury or damage to participant's or any other person’s computer, or property related to or resulting from participating in this Sweepstakes. Should any portion of Sweepstakes be, in the Sponsor’s or Administrator’s sole opinion, compromised by virus, worms, bugs, unauthorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair administration, security, fairness or proper play of this Sweepstakes, or submission of Entries, Sponsor and Administrator reserve the right at their sole discretion to suspend, modify or terminate the Sweepstakes, and randomly select the winner from valid Entries received prior to action taken, or otherwise as may be deemed fair and equitable by the Sponsor. Text message Entries will be deemed to have been submitted by the registered owner of the wireless number used to enter. In the event of a dispute regarding the identity of an online entrant, the authorized subscriber of the email account used to enter will be deemed to be the entrant and must comply with these rules. The authorized account subscriber is the natural person who is assigned the email address by the ISP or other organization responsible for assigning email addresses. All materials submitted become the property of Anheuser-Busch, LLC and will not be returned. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL, CONSEQUENTIAL, OR OTHER DAMAGES; AS A RESULT, THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU. 10. DISPUTE RESOLUTION: All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant, Administrator and Sponsor in connection with the Sweepstakes, or any claim or dispute that has arisen or may arise between you, Administrator and Sponsor, shall be governed by, and construed in accordance with, the laws of the State of Missouri without giving effect to any choice of law or conflict of law rules. The place of arbitration shall be St. Louis, Missouri. 11. PRIVACY POLICY: The information you submit in connection with this Sweepstakes may be used by Sponsor for purposes of administration and fulfillment of the Sweepstakes, and in accordance with Sponsor’s privacy policy located at https://www.budweiser.com/en/privacy-policy.html (also a 'Website'). If you are verified as a prize winner, your first name, last initial, city and state will be included in a publicly available winner’s list. 12. OFFICIAL RULES: The Official Rules of the Sweepstakes are available for viewing at BudweiserHarley.com (also a 'Website') during the Sweepstakes Period. 13. SPONSOR: Anheuser-Busch, LLC, One Busch Place, St. Louis, MO 63118 14. ADMINISTRATOR: bloc Marketing, 139 W Short St Ste 300, Lexington KY 40507 15. WINNER’S LIST: For the name of the winner, send a self-addressed, stamped envelope to: Bud Light x Harley Davidson Sweepstakes Winner’s List Request, c/o bloc Marketing, 139 W Short St Ste 300, Lexington KY 40507, for receipt within sixty (60) days of the end date of the Sweepstakes Period. © 2023 Anheuser-Busch, Budweiser® Lager Beer, St. Louis, MO Harley-Davidson Motor Company, Inc. is not a sponsor of this promotion; is a prize provider only; and, is not responsible for the conduct or administration of this Sweepstakes in any manner.

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