2018 STELLA ARTOIS^® RENAISSANCE PLEASURE FAIRE SWEEPSTAKES

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OFFICIAL RULES:

2018 STELLA ARTOIS® RENAISSANCE PLEASURE FAIRE SWEEPSTAKES - OFFICIAL RULES 1. NO PURCHASE NECESSARY. 2. The “2018 Stella Artois Renaissance Pleasure Faire Sweepstakes” (“Sweepstakes”) is open to residents of California who are 21 years of age or older. Sweepstakes begins at 3:00:00 p.m. Pacific Standard Time on March 7, 2018 and ends at 3:00:00 p.m. Pacific Daylight Time on April 1, 2018 (“Sweepstakes Period”). Void where prohibited. 3. Three (3) Ways to Enter: (a) Use your smart phone or other web-enabled device with data plan to scan the Sweepstakes quick response (“QR”) code featured on signs or promotional materials at participating stores with the QR reader application already installed on your phone. You will be directed to a mobile Web page at www.stellarenfairesweeps.com (“Website”) where you may complete and submit an entry. Proof of scanning QR codes does not constitute proof of completion or submission of an entry. To scan a QR code, participants must have a smart phone or other web-enabled device with a camera feature and QR scanner application and may incur message or data charges from their wireless service provider for each message sent and received. If you do not have a QR reader already installed on your phone, type ‘QR reader’ in your mobile device’s application store search field to find available QR readers for your smart phone or other web-enabled device. You will receive a response which will contain a link to download a QR reader for your specific device. Check with your wireless service provider for details on these and other applicable charges. Participants are solely responsible for any such wireless charges. Not all wireless carriers participate. (b) Internet: Visit www.stellarenfairesweeps.com (also a “Website”) and follow the online instructions to complete and submit an online entry. (c) Text Message: Use your SMS-enabled mobile phone to text “RENFAIRE” to 66555. Participants must have a mobile phone with text messaging capabilities to enter by text message. Participants entering this Sweepstakes via text message may incur a standard text message charge from their wireless service provider for each message sent and received. Check with your wireless service provider for details on these and other applicable charges. You may receive reply messages. Participants are solely responsible for any such wireless charges. Not all wireless carriers participate. All entries must be received and recorded during the Sweepstakes Period. Sponsor’s designated official judging organization’s computer is the official time keeping device for this Sweepstakes. No other forms of entry are valid. Limit one (1) entry per person. 4. Anheuser-Busch, LLC (“Sponsor”) and its affiliates, subsidiaries, and agencies are not responsible for illegible, lost, late, damaged, incomplete, postage-due or misdirected, unintelligible, returned or undelivered mail or entries, telephone calls, text messages, email, or for lost, interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), Website, or other connections availability, accessibility or traffic congestion, miscommunications, failed computer, network, telephone, satellite or cable hardware or software or lines, or technical failure, or jumbled, scrambled, delayed or misdirected transmissions, computer hardware or software malfunctions, failures or difficulties, or other errors of any kind whether human, mechanical, electronic or network. Persons who tamper with or abuse any aspect of this Sweepstakes, or act in violation of the Official Rules, or act in any manner to threaten or abuse or harass any person, or violate Website’s terms of service, as solely determined by the Sponsor, will be disqualified. Neither the Sponsor nor its agencies are responsible for any incorrect or inaccurate information whether caused by Website users, tampering, hacking, or by any of the programming or equipment associated with or used in this Sweepstakes, and assumes no responsibility for any errors, omission, deletion, interruption or delay in operation or transmission or communication line failure, theft or destruction or unauthorized Website access. Any use of robotic, macro, automatic, programmed or like entry methods will void all such entries, and may subject that entrant to disqualification. Neither the Sponsor nor its agencies are responsible for injury or damage to participant's or any other person’s computer or property related to or resulting from participating in this Sweepstakes. Should any portion of Sweepstakes be, in the Sponsor’s sole opinion, compromised by virus, worms, bugs, unauthorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair administration, security, fairness or proper play of this Sweepstakes, or submission of entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the Sweepstakes, and randomly select the winner from valid entries received prior to action taken, or otherwise as may be deemed fair and equitable by the Sponsor. Text message entries will be deemed to have been submitted by the registered owner of the wireless number used to enter. In the event of a dispute regarding the identity of an online entrant, the authorized subscriber of the email account used to enter will be deemed to be the entrant, and must comply with these rules. The authorized account subscriber is the natural person who is assigned the email address by the ISP or other organization responsible for assigning email addresses. All materials submitted become the property of Anheuser-Busch, LLC and will not be returned. 5. Winners will be selected in a random drawing to be held on or about April 2, 2018 from among all eligible entries received by an independent judging agency, whose decisions are final in all matters relating to this Sweepstakes. Winner may not substitute or transfer prize, but Sponsor reserves the right to substitute prize with a prize of equal or greater value. Limit one (1) prize per person. 6. All prizes will be awarded (time permitting). Odds of winning depend on the number of eligible entries received. Potential winners will be notified by phone or email and will be required to respond to the notification within twenty-four (24) hours indicating whether he/she can accept the prize. If no return response is received within the time allotted, an alternate potential winner will be randomly selected (time permitting). Any alternate potential winner selected will also be required to respond to the phone call or text within twenty-four (24) hours. Sponsor is not responsible for suspended or discontinued internet, wireless, or land line phone service which may result in a potential winner not receiving initial prize notification. Potential winner may be required to complete, sign, and return an affidavit of eligibility and liability and publicity release via email, fax or overnight mail within three (3) days of prize acceptance. Subject to verification of eligibility and compliance with the terms of these Official Rules, including verification that the winner is at least twenty-one (21) years of age or older, the potential winner will be declared the official winner of the Sweepstakes. If Sponsor cannot verify that the potential winner is twenty-one (21) years of age or older prior to winner notification, then the potential winner will be disqualified and the prize will be awarded to an alternate potential winner (time permitting). Winner’s guest must be at least twenty-one (21) years of age as of the end date of the Sweepstakes and may also be required to complete, sign and return a liability and publicity release within the same time period. In the event of noncompliance within any of these time periods, prize will be forfeited and an alternate potential winner selected (time permitting). Any alternate potential winner selected will also be required to adhere to the time periods described herein. Any prize notification or prize returned to the Sponsor or its agencies as undeliverable will result in disqualification and the awarding of that prize to an alternate potential winner (time permitting). Please see the privacy policy located at http://www.stellaartois.com/en_us/privacy-policy.html for details of Sponsor’s policy regarding the use of personal information collected in connection with this Sweepstakes. If you are verified as the prize winner, your first name, last initial, city and state will be included in a publicly-available winner’s list. 7. Employees and the immediate families of employees of Anheuser-Busch, LLC and its affiliates and subsidiaries; wholesale distributors and their employees and their immediate families; advertising and promotion agencies and their employees and their immediate families, and all retail licensees and their employees and their immediate families are ineligible. This Sweepstakes is void where prohibited by law, and is subject to federal, state and local regulations. Taxes on prizes, if any, are the responsibility of the winner. 8. Acceptance of prize offered constitutes permission for Sponsor to use winner’s name, voice, biographical information and/or likeness for purposes of advertising and promotion without further compensation in all media now known or hereafter discovered worldwide and on the Internet without notice or review or approval as permitted by law. 9. Prize Details: Grand Prize (1): Trip for winner and one (1) guest to Bristol, Wisconsin to attend the 2018 Bristol Renaissance Faire (“Faire”). Trip consists of round-trip coach air transportation (from gateway city nearest winner’s home); double occupancy hotel accommodations for two (2) consecutive nights; two (2) two-day tickets (Saturday and Sunday) to the 2018 Bristol Renaissance Faire; ground transportation from the airport to the hotel; complimentary shuttle to the Faire; and food and beverage vouchers valued at $50.00. The Faire runs July 7, 2018 through September 3, 2018 on Saturdays, Sundays, and Labor Day. Travel dates to be determined by Sponsor at a later date. Trip is subject to air travel and hotel availability, holiday and blackout dates, and all other prize and travel restrictions. Winner and guest must travel on the same itinerary and on the dates specified by Sponsor or prize will be forfeited and awarded to an alternate winner (time permitting). Winner and guest must comply with all travel requirements, which may include, without limitation, presenting necessary identification (including passport or driver’s license) at the time of travel. Flight schedules are subject to change without notice. Any costs incurred due to changes to the original itinerary are solely the winner’s responsibility. Travel and accommodations are at the Sponsor’s discretion and subject to availability and change. Ground transportation (other than stated above), meals (other than stated above), gratuities, and all other expenses not specified herein are solely the responsibility of the winner. Approximate Retail Value (“ARV”): up to $2,000.00. Actual value depends on city/day/time of departure. Any difference between stated value and actual value will not be awarded. First Prize (5): Six (6) one-day tickets to the 2018 Renaissance Pleasure Faire scheduled to occur in Irwindale, California on Saturday and Sundays, April 7, 2018 through May 20, 2018. ARV: $30.00. For all prizes: If winner cannot accept the prize as specified, prize will be forfeited and will be awarded to an alternate winner (time permitting). Total ARV of all prizes: $2,150.00. The difference between the stated value and actual value will not be awarded. If Sponsor so elects, potential winner and guest may be required to submit to a confidential background check. Such background check may include (but is not limited to) investigation of criminal, sexual offenses, or other arrest or conviction record, and any other factor deemed relevant by the Sponsor to help ensure that the potential winner and guest will not bring the Sponsor into public disrepute, contempt, scandal or ridicule or reflect unfavorably on the Sponsor. If requested, the potential winner and guest agrees to sign waiver forms authorizing the release of personal and background information. In the event of noncompliance, to be determined at the sole discretion of Sponsor, prize will be forfeited and will be awarded to an alternate winner (time permitting). 10. By accepting a prize, winner agrees to release and hold Anheuser-Busch, LLC harmless from any and all losses, damages, rights, claims and actions of any kind resulting from acceptance, possession or use of any prize, including without limitation, personal injuries, death and property damage. By participating in this Sweepstakes, participants agree to be bound by the Official Rules of this Sweepstakes. 11. For the names of the winners, send a self-addressed, stamped envelope to: 2018 Stella Artois Renaissance Pleasure Faire Sweepstakes, C/O bloc MKTG, 139 W. Short Street, Suite 300, Lexington, KY 40507 for receipt by June 2, 2018. © 2018 InBev Belgium S.P.R.L., Stella Artois® Beer, Imported by Import Brands Alliance, St. Louis, MO

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